Why Blog

1. Professional/ Business Credibility
By having a blog you look more legit. It helps your customers believe that you are the expert in your field.


2. Blogging is Still a New Concept
You may not believe this but although blogging has been around for awhile the majority of blogs are personal blogs. Even professional blogs are often done by a business owner who has something to say, but doesn't always stick to business because it is both business and personal. Blogging as a business is still relatively a new concept because up until now businesses didn't realize how blogging worked to drive more customers to their website and more importantly to their doorstep. But, a little credibility takes the customer a long way.

3. Out of Sight Out of Mind
The most important thing to blogging is doing it often. By regularly blogging you are keeping not only your content but also your website up in the rankings because you are relevant. Most business owners are too tired or have too little time to continue blogging as regularly as they need to. That's why blogging is being built into social media marketing if it is used correctly. Social media and blogging should walk hand in hand to reach the masses and convince them of why you are ultimately the right choice to do business with.

4. Social Media Boosts
By sharing your blog across multiple social media outlets you are not only spreading knowledge, but you are spreading the power of your business. Why just share funny cute posts others have done, share your own articles and see how they spread and gain likes for your facebook page and other social media sites.

5. Say Something I'm Getting Over You
Your customers want to know that they've been heard and that their questions are being answered. Through blogging you may be addressing multiple customers needs in just one step. It couldn't be easier to be proactive.

Social Media Marketing Strategy

Social Media should be an integral part of your overall marketing strategy, and what I mean by integral is that it should be working together with your current marketing strategy to help you meet the business goals that you have set on an annual basis. To help you see how social media works as a strategic marketing tool I'm going to walk you though a step-by-step guide designed to assist you with planning in a manner that works side-by-side with your physical marketing and business development needs.

Step 1. Define Your Goals
Your goals should be defined in line with your current brand and style. The way that you define and do business on a regular basis, and what matters to you as a business. For example: if your business goal is to get more children to buy your new line of children's clothing you may want to use primary colors and block or collegiate text as part of your plan when developing the look of your blog and facebook page.  To help push sales of that clothing line you may want to post links to your relevant fashion articles on Pinterest. Determining the need for facebook, pinterest, or linkedin are all part of your tactic (see step 6) which can be researched and supported by a social media strategy company like BlogBloomer.

Step 2. Look at Your Company's Needs
This is an overall look at your company needs whether it be staffing, resources, investors/ monetary, customer growth. You have to know where your company is hurting to know how to help it heal.

Step 3.Set Your Objectives and Allocate Budget
Based on your annual goals to increase sales in a specific area of your target market you can then begin to determine a social media budget and allocate resources to that planned budget. To determine the right budget for your business needs determine what types of social media you are interested in using to increase customer interest of your product or service. For instance, you may outsource (graphic design and video production) to improve the look of your website. You may purchase additional advertising online or try and increase your website views through blogging done for your business by a web content developer like Blog Bloomer. Determine how the costs of these may impact your current spendings for physical marketing and networking and monitor and track the return on your investment. If you are not seeing a physical increase in sales and/ or interest in your product and service in the first year that you attempt social media marketing strategy you may either need to increase your budget, try different social media tactics or better research your competition and how they use social media to increase their viability.

Step 4. Identify Your Customer
You probably already have a general idea of who your customer is just in general from the types of people that come in the door, but by integrating social media into your plan you can get specific reports on who reads about you, where they are from demographically, and what markets they serve. This helps you to improve your advertising by tailoring it to the specific needs of your customer. It assists you with branding and knowing your customers interests, and improves your chances of overcoming social and demographic obstacles that keep you and your target customer base apart.

Step 5. Research the Competition
Through the use of social media you can use proven strategies that are already working for your larger competitors.

Step 6. Choose Tactics
Does your competitor have a facebook page, use pinterest to increase product sales, or have social profiles on linked in to increase professional credibility. All of these things work together to create the right customer base as it relates to the customer on their level of search-ability.

Step 7. Create Content Strategy
Without great content your social media strategy is useless.
There are 3 key components of social media strategy:
1. Type of Content
2. Post Frequently
3. Time of Posting
Anyone can start a blog but to know the customer, be able to develop relevant and updated content, on a consistent and frequent basis that is both interesting and relative to trending key terms that are more frequently searched