How to Create a Successful Business Blog

It's okay to use your resources. Take a look at other business blogs and find a style that's comfortable for you. See how other businesses approach topics relative to their business.

There are three questions you must ask yourself for any business blog and just for good writing in general:
1. Who is the core target audience?

2. What will be delivered to that audience; for example, tips, recipes, success stories, new ideas for common problems?

3. What will be the outcome for the audience; for instance, how will their lives or businesses be improved as a result of reading this information?

Ask yourself how your business marketing plan connects with your social media and blogging goals. Blogging can strengthen and even in some cases replace many marketing activities. It is a way to connect with your customer on a regular/ consistent basis.

Overwhelmed business owners and marketing professionals can’t imagine adding one more thing—in this case blogging—to what they’re already doing to market and grow their business.

Blog articles can be great for sending as follow-ups to business meetings with a potential customer.  You can also use your blog as your social media. Replacing random thoughts and comments with solid articles helps to build business credibility.

By now you should have a solid understanding of what your blog is and how it can matter. You should have relevant topics in mind to address any needs you believe your customer may have down the road that potentially you can solve.

It's good to keep your mission statement in mind when you do this. If you are stumped on coming up with ideas you can use relevant articles published in magazines and research other articles on the web. Then you just have to summarize it, make it your own, be unique and interesting. Use that as a starting point.

Set a regular schedule and monitor your results. Without results there is no way to tell if your blog is working. Your schedule will vary based on the size of your business and the size of business exposure you seek. If you want minimal exposure but are seeking to build business credibility than once to twice a week is plenty. If you want an increased amount of exposure and you are seeking the opportunity to build new customers and/ or sell more product than a more moderate 3-5 times a week may be more likely to achieve these types of results. If you are a large business than you will definitely want to be blogging daily. Daily blogging = increased exposure and prolonged results. Customers shopping retail often run their searches on the nights and weekends. By having a plan that integrates nights and weekends you are guaranteed more exposure for your products.
Blogging can be the perfect method to make a soft sell and can be used to advertise regularly while educating the client/ customer, but you must monitor your results.

The only way to know if your blogging is working is to monitor whether you’re meeting your business goals.

Determine which results are most meaningful to your business:

• If your goal is to build trusting, long-term relationships, you should see a rise in subscriptions.
• If your goal is to generate new leads, you should be booking new clients or selling products.
• If your goal is to gain wider exposure, you should see an increase in blog comments, as well as shares, likes and comments on social media.

Its important to track your visitors, page views, and shares to make sure that you are gaining the type of exposure you are seeking.

Once you do these things it's a matter of continuing to develop content that is unique and interesting to your target audience.

There are more than 2 Billion people surfing the web each day. That means there is a lot of opportunity to be heard and seen. Take advantage of it and start spreading your website virally via blogging www.blogbloomer.com